The Concept

Captivating Modern Luxury

The marriage of fine European clothing with a soulful California attitude could not provide a better foundation for luxurious everyday style. Allora by Laura is a space where fashion lovers can interpret for themselves just how to wear bias cut column dresses, cashmere wraps, retro jumpsuits, leather jackets, and curated accessories. Exclusive, captivating silhouettes inspire and enhance the daily wardrobe as well as special event ensembles. Delighting in what's wonderful to wear and finding the perfect piece to express yourself is the Allora experience.

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Upcoming Events

Coast Village Week

Allora By Laura will be participating in week-long in-store events that will celebrate, discount, and honor what makes our fashion establishment so exciting. It's an amazing way to launch your holiday lust list, get out, get seen, and support local businesses.

  • The Kick-off with Kai Linz

    The Kick-off with Kai Linz

    November 12, 2023
    2:00-6:00 PM

    An eternally magic combination of champagne and jewels! Enjoy lovely champagne while trying on an exquisite statement piece from the Kai Linz Holiday Collection. Enjoy also, a rare 20% off discount on select holiday and specialty pieces. Come meet Tyler who will be in store to place that diamond tennis necklace ever so delicately upon your decolletage.

  • What Laura's Loving Showcase

    What Laura's Loving Showcase

    November 15, 2023
    2:00-6:00 PM

    Pop in to hang with Laura who will be showcasing her favorite seasonal ensembles that will be discounted for your shopping pleasure. Enjoy her special "Frozen Holiday Pear Cocktail" from the bar. Stop in ready for your closeup as we capture you and Laura in fashion photos that we'll post on our Allora Instagram site.

  • Ali Grace Trunk Show

    Ali Grace Trunk Show

    November 17-18, 2023

    Our deepest discounts ever on Ali Grace jewelry! Come say hi to Ali both days while perusing her beautiful, artful, urban chic chains, charms, rings, earrings and more. Sip and shop for two days, finding charms to add to your collection or discovering Ali's architectural elegance represented in statement gemstones, diamonds, and organic shapes.